Is One Juul Pod Equal To A Pack Of Cigarettes This statement is common, but it The FDA has authorized Juul to continue selling its tobacco and menthol flavored e cigarettes after a scientific review. The company must stop selling and distributing these products. In addition, those currently on the U.S. market must be removed, or risk enforcement action, the FDA said after ordering Juul Labs Inc. Study: E cigarette maker Juul triggers nicotine 'arms race'