Why did some people see a gold and white dress? Our Brain The dress is black & blue, but here's why you can't tell TJ Kelly The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Remember The Dress? The viral blue and black dress was seen as white and gold by thousands of people. As it turns out, the photo that broke the internet 10 years ago