Reaching the ChasmOne of the greatest challenges facing any start up is crossing the chasm: bridging the gap between early adopters and mass market buyers. Yet many promising businesses struggle even to reach the chasm. Often, founders leap in with money and a dream only to hit a wall. How can start up founders diagnose and fix problems in order to arrive at this critical point? Edward G. Amoroso provides an indispensable guide for start ups looking to get off the
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