The dress was a 2015 online viral phenomenon centred on a photograph of a dress. Viewers disagreed on whether the dress was blue and black, or white and gold : r wikipedia Origin of White Gold or Black Blue Dress Business Insider Miss Circle Shay Gold Stretch Knit Backless Long Sleeve Maxi Dress XS S Remember when the internet went absolutely nuts on the colour of a dress? The dress was blue and black. The original viral poster, Caitlin McNeill, later said it was a black and blue dress